About us
Enhance your Competitive Advantage
As a proud Veteran owned business, Blackbird Digital Holdings, LLC (BDH) develops and delivers tailored enterprise software solutions specifically for the automotive industry.
Supporting the EliteApps brand focusing on CRM/DMS, vehicle inventory management, and scheduling tools, and RebelNex Managed Services solutions, BDH offers seamless integration with widely-used industry financial systems.
The cornerstone of Blackbird Digital Holdings' CRM, DMS and Managed Services solutions for the Automotive Marketplace lies within decades of deep knowledge of the distinct intricacies within virtually every aspect of the business. Relying on a high level of close customer relationships to understand requirements and pain points to develop relevant, scalable and highly secure solutions, BDH offers a unique experience through every level of the automotive organization.
High-security CRM lies in our seamless integration with the Salesforce platform which is specific to virtually all aspects to the automotive industry. By integrating the trusted Salesforce Automotive Cloud with EliteCRM’s advanced development capabilities, we ensure that your CRM system remains secure and resilient against cyber threats.
In addition to robust security, BDH enhances the overall CRM experience by:
- Reducing integration challenges,
- Enhancing customer engagement,
- Improving relationship management,
- Empowering leaders and business owners with actionable insights,
- Incorporating user feedback to continuously refine and evolve our solutions.
With over 30 years of executive-level expertise in the CRM and Auto Dealership markets with strategic partnerships developed with leaders such as Salesforce and Amazon Web Services, BDH provides cutting-edge solutions crafted to meet the unique needs of auto dealers, service centers, and parts suppliers.
Committed to the highest standards of data security, BDH empowers automotive businesses to streamline operations, enhance service delivery, and create a secure, seamless customer experience.
Meet the Crackpot Executive Team
Highly seasoned executives from the Hi-Tech, CRM and Automotive markets driving our growth
Steven Wood
Founder
Steven is a music bingo champ, RPG overlord, trivia titan, and cocktail wizard. A veteran of the automotive and government sectors, he holds two Bachelor’s degrees in Business and Computer Science. His secret ingredients? Love, lime, and always being three moves ahead.
Shane Steele
Chief Executive Officer
CEO, strategist, sauce
boss. Shane builds badass Salesforce apps by day and animates bedtime tales by
night. A graduate of University of Maryland, he leads three startup brands,
slings spicy pitch decks, and cooks like a pro. Think Gandalf meets Gordon Ramsay
— wise, relentless, and allergic to BS.
Ben Blackburn
Chief Operations Officer
COO, force multiplier, and "Swiss Army Knife" of executive skills, specializing in operations, startup growth, and complex initiatives. Bilingual (Spanish) MBA with certifications in Accounting and Six Sigma. Founder of Christian men’s ministries. Wise, battle-tested — and just enough of a braggart and troublemaker to keep things interesting.
Andrea Kaladjian
Chief Finance Officer
Financial powerhouse with a flair for leading multimillion-dollar projects, bossing up budgets, and whipping teams into shape. From Oracle wizardry to global reporting glam, Andrea turns chaos into spreadsheets—and makes it look good. CFO energy with a mic-drop finish.
Grant Woods
Vice President of Marketing
Coming out of the University of San Francisco, Grant has spent the past 25 years in the Silicon Valley trenches with a focus on growing start-ups and new business units into market and brand leaders. Filleting legacy marketing concepts into five star growth programs on a fast food budget has been the cornerstone of Grant’s progressive success.
Dennis Herkelrath
Product Strategist
Meet your customer service superstar! With a Master's in Business Administration and a Bachelor's in English Literature, Dennis blends analytical prowess with persuasive charm. Award-winning leader, trendsetter, and team player, Dennis drives dynamic performance to build rapport effortlessly. Focused, resourceful, and dedicated, Dennis turns unknowns into achievements. Let's connect!
Jared Pace
Technical Product Manager
Jared is a seasoned Product leader and founder with 12 years of experience scaling products from startups to AWS. When he's not mentoring founders or solving complex customer problems, you might find him chasing tacos, backpacking, or convincing his Malamute that howling is not an effective dinner bell.
Brett Hollman AMAM
EliteDMS | Technical Product Manager (TPM)
Born 1980 in Virginia, Brett’s passions for computers, gaming, Star Wars, and cars shaped his career in automotive repair and education. He values family, training, and customer service excellence, with deep gratitude for his parent’s mentorship. Proud member of the Blackbird family.