Skip to Content

Salesforce Automotive Cloud CRM + EliteApps =

The most Secure, Advanced, Scalable, and Functional CRM/DMS solution designed specifically to address the unique needs of the Automotive Industry

The Problem:

The Automotive experience is currently broken,  leaving dealerships to rely on legacy CRM and DMS tools that are outdated, bloated, unsecure, and ineffective. The cyberattack of 2024 only spotlighted the urgency of modernization. Many of the vulnerable platforms were designed decades ago and lack control over their data, face lack of integration with updates, and are left with ineffective and cumbersome user experiences. The most common issues today include:

  • Legacy architecture that leaves dealerships open to security breaches
  • Decades-old platforms that cannot fully integrate into newer additions and modules
  • Missing or lost data throughout the sales cycle
  • Communication breakdowns between departments
  • Extensive negotiation time spent between the customer, sales and F&I
  • An overall increase in customer dissatisfaction, loss of customer loyalty, and internal frustration thus reducing the dealership's competitive advantage over rivals with modern DMS systems. 

A Partnership Made in the Clouds

As a fully certified Salesforce Automotive Cloud ISV partner, BDH focuses on the extensive Automotive CRM already offered by Salesforce as the most comprehensive and scalable DMS solution, with seamless integration, and the only platform that has never been threatened by any kind of cyber attack. The Salesforce partnership offers:

  • A tested and unbroken cyber security foundation
  • End-to-end, seamless customer journey through the automotive process 
  • Modern, scalable architecture to allow for seamless integration with partners and third-party developers
  • An off-the-shelf ready automotive CRM/DMS platform

Laser-focused development on the immediate needs of the automotive industry

The automotive sales process follows a well-established, proven 10-step journey from customer engagement through post-sale follow-up. This systematic approach works effectively for most stages including:

  • Vehicle Presentation
  • Test Drives
  • Negotiation
  • Financing 
  • Delivery 

All have established best practices and supporting technologies. Yet one critical step in this journey remains fundamentally broken: price negotiation and deal structuring, known in the industry as "Desking."

Desking: The most important aspect of the customer journey, yet the most underserved in the current CRM/DMS process

While the literal process of Desking is the most important part of the customer journey both for the Dealership as well as they Buyer, it has historically been given the least attention as CRM/DMS systems continue to evolve. The most important aspects of the process have been the most difficult to solve:

  • Manual data entry causing errors across disconnected systems
  • 2+ hour average of prolonged negotiations
  • Legacy interfaces requiring extensive training
  • Outdated lender rates and incentive data
  • Deskbound - location restricted access to systems
  • Cloudy pricing leading to customer distrust
  • Months-long system upgrade process time
  • Rigid one-size-fits-all workflows
  • Manager/Finance approval bottlenecks
  • Compliance risks from manual data input errors

So What If? 

What if your dealership had the ability to update your current CRM/DMS into a seamless, scalable and secure system? What if your dealership could move to a completely new, updated CRM/DMS solution that is so far ahead of the game? What if, your dealership could offer a completely updated and customized buying experience that gives you the competitive advantage over your rivals? What if you could achieve: 

  • A completely automated data flow with seamless integration
  • Reduction of 2+ hour negotiations into sub 30 minute processing
  • An intuitive, secure, and modern customer and user interface
  • Real-time pricing and accurate incentive information
  • Cloud accessible data from any device, from anywhere at any time
  • Instant, transparent out-the-door pricing
  • A 30-day deployment of all systems and integrations regardless of legacy systems, customizations, or full system updates
  • Customizable features and functions specific to your dealership needs
  • Streamlined automated workflows that includes pre-determined negotiation points and eliminates manual offer approval times
  • Built-in regulatory compliance and validation to reduce manual errors


This is not insurmountable, but rather very simple: 

The knowledge is there, the technology is there, the full solution is there. Finding the right partner to take your dealership through this journey is the hard part, but even that is simple. 

Let's have a conversation and see the road we can take together

Learn more